Road marking paints are primarily used for marking lanes, pedestrian walkways, crosswalks and parking areas on roads and highways to enhance traffic management and road safety. These paints offer benefits like long lasting color, quick drying, resistance to abrasion and improved retroreflectivity compared to traditional paints. The increasing road infrastructure development activities across both developing and developed nations is driving the demand for road marking paints and coatings globally.
The Global Road Marking Paints And Coatings Market is estimated to be valued at US$ 2,897.85 Mn in 2024 and is expected to exhibit a CAGR of 4.3% over the forecast period 2024 to 2031. Key Takeaways Key players operating in the road marking paints and coatings market are Sherwin Williams Company, Asian Paints PPG, Aximum, Pidilite Industries, Helios Road Markings, Ennis-Flint, Inc., Berger paints, US Specialty Coatings, SealMaster, Geveko Markings, Dow Inc., Aexcel Corporation, Watco Industrial Floors, Shalimar Paints, Fleet Line Markers Ltd., Dulux Protective Coatings, Nippon Paints, Crown USA Inc., and ATS Traffic. Key players are focusing on introducing more durable and environmentally sustainable road marking solutions to consolidate their market shares. The growing road infrastructure construction activities across both developed and developing countries is driving the demand for road marking paints and coatings. Countries like India, China, USA, Germany are aggressively spending on road construction which is propelling the market growth. In addition, rising vehicle ownership rates and government focus on improving road safety standards are fueling consumption in the global market. Advancements in paint technologies are leading to the development of more durable, skid resistant and retroreflective road marking coatings. Manufacturers are coming up with solutions featuring additives like glass beads, ceramic beads and polymers which enhance product performance, longevity and driver visibility even in wet conditions. This is expected to further increase adoption. Market Trends Some of the key trends being observed in the global road marking paints and coatings market include growing preference for "green" road marking solutions and use of smart coatings for infrastructure monitoring. Rising environmental consciousness is nudging manufacturers to develop eco-friendly and zero/low VOC paints using plant-based and other sustainable resins. Integration of smart technologies in road marking coats, including sensors and IoT, enables real-time tracking of road conditions and traffic patterns. This aids in optimizing maintenance activities. Market Opportunities Increasing investments in road projects under national infrastructure development programs, especially in developing Asian countries, present significant growth opportunities. This will fuel consumption of road marking solutions in the coming years. Manufacturers can also focus on expanding their product offerings for bicycle lanes, bus lanes etc. to tap into the increasing emphasis on multi-modal transportation infrastructure globally. Entering into long-term contracts with government agencies for road marking projects ensures continuity in revenue. Impact of COVID-19 on Road Marking Paints and Coatings Market Growth The COVID-19 pandemic has significantly impacted the growth of the global road marking paints and coatings market. Strict social distancing measures and lockdowns imposed by various governments forced construction and infrastructure development projects to halt temporarily. This led to delayed or postponed road and highway construction activities globally in 2020. Demand for road marking materials from infrastructure and transportation sectors declined substantially during this period. Supply chain disruptions and restrictions on cross-border trade further constrained the availability of raw materials for paint manufacturers. However, post pandemic relaxations saw a gradual resumption of projects from 2021. Government investments in reviving the construction sector through stimulus packages revived demands. Implementation of safety guidelines on work sites also drove requirements for road marking paints to enable social distancing. New infrastructure projects approved by various nations to boost economic recovery have further supported consumption in recent times. The market is projected to steadily regain growth momentum as construction activities normalize worldwide in the coming years. Continuous R&D investments by manufacturers to develop eco-friendly and long-lasting products would aid future expansion. Europe is the Largest Market for Road Marking Paints and Coatings Europe currently dominates the global road marking paints and coatings market in terms of value. The region accounted for over 30% share of the total market revenue in 2024 owing to vast road infrastructure and high emphasis on road safety compliances. Countries like Germany, UK, France, Italy have large highway networks and witness substantial annual spends on road construction, renewals and maintenance activities. Presence of leading international brands and stringent quality standards are other key factors supporting the Europe market. Asia Pacific is the Fastest Growing Regional Market Asia Pacific is identified as the fastest growing regional market for road marking paints and coatings globally between 2024-2031. The region is expected to expand at a CAGR of around 5% during the forecast period. Rapid infrastructure development projects underway in India, China, Indonesia, Vietnam and Malaysia are major demand driving factors. Growing vehicle ownership and investments in smart city initiatives are also boosting consumption. Additionally, increased outsourcing of construction contracts to international contractors improves quality standards and application techniques adopted locally. These factors will continue propelling the Asia Pacific road marking paints industry in the coming years. For more insights, Read- Road Marking Paints and Coatings Market
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Sustainable Tourism Market will Grow at Highest Pace owing to Increasing Environmental Concerns4/11/2024 The sustainable tourism market involves providing tourists with options for low-impact travel experiences that generate greater cultural, environmental and economical awareness. Sustainable tourism focuses on environmental and social responsibility and aims to benefit local communities while avoiding overcrowding. The sustainable tourism market provides extensive product choices for travelers seeking experiential trips that help preserve fragile environments and cultural heritage. Some of the key advantages of sustainable tourism products include promoting eco-friendly practices, supporting conservation efforts, and empowering indigenous populations through community-based tourism programs. The Global Sustainable Tourism Market Share is estimated to be valued at US$ 8.73 Bn in 2024 and is expected to exhibit a CAGR of 18% over the forecast period from 2024 to 2031. Growing environmental concerns among travelers coupled with the desire to experience unique destinations through authentic interactions with local communities are some of the major factors driving the demand for sustainable tourism products and services. Key Takeaways Key players operating in the sustainable tourism market are Wilderness Safaris, Basecamp Explorer AS, Wild Frontiers Adventures Travel, Beyonder Experiences, Bouteco, Cheeseman's Ecological Safaris, G Adventures Inc., Gondwana Ecotours, Inkaterra, Intrepid Group Pty Limited, LooLa Adventure Resort, NATIVE TOURS, INC., Natural Habitat Adventures, Responsible Travel, Row Adventures, Sustainable Travel International, Tourism Holdings Limited, Undiscovered Mountains, and Vagabond Tours Limited. The sustainable tourism market is expected to witness significant growth owing to the increasing focus of travelers on minimal environmental impact and unique cultural experiences. Technological advancements have enabled sustainable tourism organizations to promote their offerings, improve logistics, and better engage local communities. Market Trends Rise of Community-Based Tourism - There is a growing trend of community-based tourism models that empower local populations through meaningful involvement and equitable distribution of economic benefits. Many sustainable tourism operators collaborate directly with indigenous communities to offer immersive cultural experiences. Focus on Carbon-Neutral Travelling - With climate change concerns mounting, many travelers are increasingly demanding carbon-neutral travel options. Sustainable travel agencies are focusing on minimizing greenhouse gas emissions through various measures like supporting carbon offset projects and utilizing low-emission transport facilities. Market Opportunities Adoption of Blockchain Technology - Blockchain can help build trust between stakeholders and improve supply chain transparency in the sustainable tourism industry. It may allow tracking energy and emissions data in a more credible way. Development of Regreening Projects - Sustainable tourism providers can explore opportunities to involve travelers in hands-on environmental restoration initiatives like tree plantation drives, recycling programs etc. This aligns well with the aim of contributing directly to conservation efforts. Impact of COVID-19 on Sustainable Tourism Market The COVID-19 pandemic has significantly impacted the sustainable tourism market. With travel restrictions and lockdowns imposed globally, tourist arrivals and travel declined sharply in 2020. This led to revenue losses for sustainable tourism operators and other stakeholders involved in eco-tourism. However, the recovery is expected to be faster compared to mass tourism segments as sustainable operations focus more on small group tours, private accommodations and open spaces. They are also well positioned to leverage people's increased preference for outdoor activities and socially distant travel post pandemic. While bookings and revenues reduced significantly in 2020, 2021 saw signs of recovery with vaccination drives gaining momentum. The focus now needs to be on rebuilding trust among travelers and promoting destinations that follow highest health and safety protocols. Digital marketing strategies also need to be strengthened to reach and engage with conscious travelers interested in sustainable options. If properly planned and executed, the post COVID prospects of eco-tourism look bright given the industry's resilience and ability to cater to evolving consumer priorities and needs. East Africa Region Concentration in Sustainable Tourism Market In terms of value, the East Africa region accounts for the largest share in the global sustainable tourism market. Countries like Kenya, Tanzania and Rwanda have led eco-tourism growth in Africa, driven by their abundant wildlife reserves and national parks. Kenya's Masai Mara and Amboseli national parks attract hundreds of thousands of visitors annually for game viewing of the annual wildebeest migration and wildlife sightings. Similarly, Tanzania's Serengeti national park is world renowned not just for its biodiversity but also community-based tourism initiatives around the park. Rwanda has emerged as a leader with initiatives to conserve mountain gorillas and involve local communities through tours and guides. Sustainable practices adopted by the tourism industry in these countries have also helped improve livelihoods while preserving fragile ecosystems. With continued government support, the East African region is set to further consolidate its position as a leader in value terms. Fastest Growing Region in Sustainable Tourism Market The Asia Pacific region is expected to grow the fastest in the sustainable tourism market during the forecast period. Rapid economic development, rising disposable incomes, increased awareness about responsible travel and protection of heritage/culture are major factors propelling the eco-tourism sector across Asia Pacific. Countries witnessing especially strong growth include India, Vietnam, Indonesia and Philippines. For example, community-based tourism promoting local crafts and traditions is very popular among international visitors to rural parts of India. Similarly, tours highlighting Vietnam's diverse landscapes and ethnic minority cultures are in high demand. Overall, APAC's percentage growth is anticipated to outpace mature Western markets on the back of its large population, cultural richness and untapped natural destinations increasingly embracing sustainable practices. Get more insights on this topic: Sustainable Tourism Market Cultural Tourism Market will grow at highest pace owing to increased interest in new experiences4/11/2024 The cultural tourism market refers to tourism focused on a country or region's culture, specifically the lifestyle of the people in those geographical areas, the history of those people, their art, architecture, religion, and other elements that helped shape their way of life. Cultural tourism experiences allow travelers to engage with and learn about different cultures through activities like visiting museums and historical sites, attending cultural events and festivals, food tours exploring local cuisine, and guided walking tours through neighborhoods.
The global cultural tourism market is estimated to be valued at US$ 17,720.11 Mn in 2024 and is expected to exhibit a CAGR of 14% over the forecast period from 2024 to 2031. Key Takeaways Key players operating in the Global Cultural Tourism Market Share are Expedia Group, Priceline Group, China Travel, China CYTS Tours Holding, American Express Global Business Travel, Carlson Wagonlit Travel, BCD Travel, HRG North America, Travel Leaders Group, Fareportal/Travelong, CULTURAL TOURISM MARKET Travel, Corporate Travel Management, Travel and Transport, Altour, Direct Travel, World Travel Inc, Omega World Travel, Frosch, JTB Americas Group, and Ovation Travel Group. Growing awareness about diverse cultures and the desire to experience new cuisines and traditions are fueling demand for cultural trips. Technologies like virtual and augmented reality are also being utilized to provide immersive cultural experiences. Market Trends Customized and niche cultural tours centered around themes like heritage, arts, or a particular ethnicity are becoming popular. Sustainable cultural tourism is a growing trend where travelers seek out experiences that positively impact the local communities and environment. Operators are focusing on providing immersive local experiences through small group tours led by cultural experts and engaging activities like cooking classes. Market Opportunities The increase in long weekend and short breaks is driving the growth of micro trips focused around cultural attractions. Digital nomads are also a fast emerging segment interested in immersive cultural experiences in new destinations. Operators can expand their offerings of culture-focused homestays and rural experiences showcasing traditional lifestyles. Impact of COVID-19 on Cultural Tourism Market Growth The outbreak of the COVID-19 pandemic adversely impacted the cultural tourism market. Due to nationwide lockdowns and travel restrictions imposed by governments worldwide to contain the spread of the virus, cultural sites were closed and cultural events were either postponed or cancelled. This severely disrupted demand in the cultural tourism industry. International cultural tourism came to a standstill with restrictions on non-essential travel across borders. However, with mass vaccination drives and easing of lockdowns in 2021, cultural tourism began recovering. Domestic cultural tourism within countries helped drive initial recovery as international travel was still restricted. Sites started reopening albeit with limited capacity and strict health protocols. Hybrid virtual and in-person cultural events also helped sustain interest. However, full-scale recovery of international cultural tourism is expected to be gradual due to risks of new virus variants. The future of cultural tourism remains challenging in the near-term but strategies can be adopted for sustainable growth. Digital offerings can engage audiences until risks subside. Sites can promote local cultural tourism to revive local economies. Public-private investments can modernize infrastructure and boost regional connectivity essential for cultural tourism. Compliance with health guidelines would be crucial to regain public confidence as the sector recovers. Geographical Concentration of Cultural Tourism Market In terms of value, the cultural tourism market is highly concentrated in developed regions with strong cultural heritage and infrastructure to promote cultural experiences. These include Western Europe, North America and parts of Asia Pacific. Western Europe has a high density of UNESCO World Heritage Sites and a culturally-rich history spanning centuries. Countries like France, Italy, Spain, Germany are top global destinations for cultural experiences. North America, particularly the United States, also sees significant cultural tourism leveraging its diverse cultural influences and world-class museums and performances. In recent years, parts of Asia Pacific have emerged as a fast-growing market for cultural tourism. Countries like China and South Korea have heavily invested in cultural attractions, festivals and events to share their cultural traditions. Cities across these regions have become popular urban cultural destinations offering histories intertwined with modern lifestyles. Supportive government policies are helping the Asia Pacific cultural tourism industry expand globally. Geographical Regions with Fastest Growth in Cultural Tourism Market The Asia Pacific region, excluding Japan, is witnessing the fastest growth in the cultural tourism market supported by China, Southeast Asian countries and India. China has seen exponential growth, driven not just by domestic cultural tourists but also rising Chinese outbound travel for cultural experiences globally. Many Southeast Asian countries like Thailand, Vietnam and Indonesia are leveraging their diverse natural and cultural heritages to boost arrivals. Major infrastructure projects improve regional connectivity and cultural promotion campaigns increase global visibility. In India, cultural tourism is a key priority sector. The government's Swadesh Darshan and PRASHAD schemes are developing new circuits showcasing India's vibrant cultural diversity. This includes better access to major cultural/pilgrimage centres and heritage sites. Megacities also offer unique urban cultural experiences. Collectively, these factors are propelling the Asia Pacific cultural tourism industry ahead with strongest growth momentum. Get more insights on this topic: Cultural Tourism Market The nail care market includes products that are used to groom and beautify nails. Some of the key products in this market include nail polish, nail color, nail polish remover, nail makeup, nail treatment, nail implements etc. Nail care products are extensively used by both men and women to style and enhance the appearance of their nails. Urbanization and increasing fashion consciousness have fueled the demand for high-end nail care products in the developing countries. With rapid growth in urban population, awareness about the latest trends and fashion styles is increasing rapidly. Social media has also played a major role in popularizing different types of nail designs and styles among young consumers globally. The Global Nail Care Market is estimated to be valued at US$ 24.29 Bn in 2024 and is expected to exhibit a CAGR of 7.5% over the forecast period 2024 to 2031.
Key Takeaways Key players operating in the Global Nail Care market Growth are Metro AG, Kroger Company, Carrefour SA, Tesco PLC, Wal-Mart Stores, Inc., Costco Wholesale Corporation, Unilever PLC, Amway, Reckitt Benckiser Group plc, Pepsi Co, Inc., Procter & Gamble, L€TMOreal Group, Nestle S.A., IBM Corporation, Accenture plc, Atos SE, Hewlett €“ Packard Company, PTC, Inc., Centric Software, Dassault Systemes S.A., Autodesk, Inc. Gerber Scientific, Inc., SAP SE, and Oracle Corporation. These key players have established themselves well in the market owing to their wide distribution channels along with strong branding and marketing strategies. Growing urban population coupled with increasing disposable incomes in the developing countries has accelerated the demand for premium nail care products in the recent years. Innovations in nail designs, nail art forms, and introduction of new product formulations to facilitate these designs have expanded the scope of nail care industry. Social media has emerged as a powerful tool to popularize different types of nail styles among the young generation globally. Hence, influencer marketing and digital branding plays an important role in nail care industry. Technological advancements have helped manufacturers to develop innovative nail care tools, implements, and kits. Introduction of tools like Smartphone enabled nail camera, Gel nail LED lamps, etc have made nail art treatments more effective yet easy. Rise of nail art salons and nail experts on internet has made it more convenient for consumers to learn and practice different nail looks easily. Market Trends Natural and organic nail care products are increasingly becoming popular among conscious customers owing to safety concerns about synthetic chemicals. Key companies have started offering natural alternatives made from plant-based ingredients. Gel nail treatments that provide long-lasting shine without chipping are a huge trend globally. Gel manicures last for 2-3 weeks and provide a salon finish at home comfort. Functional nail paints that add anti-microbial protection, UV protection, and hardening are expanding the scope of the otherwise embellishing nail care category. Customized nail art tools, kits and stamping designs are allowing hobbyists and nail technicians to offer Pinterest-worthy unique nail looks. Market Opportunities Growing market for nail care tools such as dotting tools, nail art brushes, nail cleaners etc presents a good opportunity. Male grooming segment for men's nail care including nail colors, strengtheners, trimmers is emerging. Growing number of professional nail artists globally will drive demand for advanced nail education and certification programs. Innovation in nail colors to suit athletic customers and adventurous lifestyle nail care products will attract new customers. Impact of COVID-19 on Nail Care Market The COVID-19 pandemic has significantly impacted the global nail care market. During the initial months of the pandemic, the sales of nail care products declined sharply as salons and beauty parlors were shut down to curb the spread of the virus. Social distancing norms and work from home policies led to a reduction in demand for decorative nail products. However, as people spent more time at home, the demand for basic nail care products saw an increase. With restrictions being eased in various regions, the nail care market is witnessing a steady recovery. Several companies have launched DIY nail care kits comprising essential items like nail paints, polishes, base coat, top coat etc. to capitalize on the growing trend of at-home manicures and pedicures. In the post-COVID era, the market is expected to grow at a healthy rate driven by innovations in nail products, rising focus on self-care and increasing awareness about nail hygiene. Companies are focusing on developing easy-to-use nail items suitable for home applications to cater to the changed consumer behavior in the new normal. Europe currently accounts for the largest share of the global nail care market in terms of value. The region has a strong foothold of leading nail care brands and a strong perfumes and cosmetics industry. Countries like France, Germany, Italy, UK have a high per capita spending on personal care products including nail care. However, the Asia Pacific region is projected to witness the fastest growth during the forecast period. Rising disposable incomes, growing working women population and increasing influence of western beauty trends are fueling the demand for premium nail care products in countries like China, India and Southeast Asian markets. North America currently represents the second largest and fastest growing region for nail care market. The demand is predominantly driven by the United States, which has a well-established beauty industry catering to both professional salon services as well as retail nail care ranges. Avid adoption of new trends and abundance of nail art salons further supports market growth. Additionally, presence of key global players and rising focus on grooming and style statement among millennials and Gen Z bode well for the regional market. Nail Care Market Fastest Growing Region North America currently represents the second largest and fastest growing region for nail care market. The demand is predominantly driven by the United States, which has a well-established beauty industry catering to both professional salon services as well as retail nail care ranges. Avid adoption of new trends and abundance of nail art salons further supports market growth. Additionally, presence of key global players and rising focus on grooming and style statement among millennials and Gen Z bode well for the regional market. Growing consumer inclination towards DIY nail treatments during the pandemic has further augmented the sales of nail care products in the region. Get more insights on this topic: Nail Care Market Explore More Articles: Sports Composites Market Keeping our nails healthy and well-groomed is an important part of personal hygiene and self-care. While nails may seem like an insignificant part of our body, neglecting nail care can negatively impact our appearance and overall well-being.
Good hygiene starts with the nails Our nails protect our fingers and toes. They also play an important role in assisting us with delicate tasks that require dexterity. Beyond their functional purposes, well-groomed nails leave a good impression and communicate that we pay attention to details. Having clean, neatly trimmed nails signals hygiene and self-respect. Regular nail trimming and shaping It is recommended to trim your nails once every 7-10 days to keep them neat and manageable. Use clippers or scissors and trim straight across the nail tips in a smooth, even motion. Carefully filing any sharp edges with an emery board prevents snags and tears in clothing. Having well-shaped nails makes it easier to do everyday tasks and care for your hands. Keeping nails clean and free of grime and debris is equally important. Gently push back your cuticles every few days with an orangewood stick. This removes dirt and dead skin buildup underneath and around the nail plate. Washing your hands frequently, especially before meals, helps maintain cleanliness. Nail care routines After cleaning your nails, moisturize the skin around them. Massage a small amount of cream or oil cuticle cream into the skin with gentle circles. This nourishes and conditions the delicate nail area. Once or twice a week, exfoliate the hands and feet with a sugar or salt scrub to slough off dry, flaky skin. Follow with a rich hand cream while the skin is still damp to lock in moisture. Proper hydration promotes nail strength and flexibility. Manicures improve appearance Getting regular manicures is a relaxing self-care ritual that leaves nails looking polished and professional. Manicures shape nails, push back cuticles, remove surface stains, soften dry skin, and groom nails overall. Many also include a hand and arm massage. Gel or Acrylic Enhancements For a more long-lasting finish, gel or acrylic polish enhancements last 2-3 weeks without chipping. They provide a protective layer over natural nails and allow fascinating nail art designs. Some prefer short acrylic nails to strengthen weak natural nails. However, it's important enhanced nails have time to "breathe" without the overlays to prevent damage or infection. Nail art trends Creative nail designs and art have developed into an entire beauty industry. Salons offer an endless array of nail colors, patterns, decals, rhinestones and other embellishments to accessorize nails with self-expression or coordinate with outfits. Some current trends include abstract negative space designs, French manicures with modern twists, neutral earth tones and monochrome looks. Men's nail care While primarily thought of as a women's beauty routine, nail care is important for men too. It's advisable to keep nails moderately trimmed and filed, clean under the nails with a toothpick, and moisturize cuticles. Well-groomed nails avoid injuries during work or activities and look polished. For men who prefer bolder expressions, light shades of dark colors have become commonly accepted nail trends. Nail Problems and Their Solutions In addition to regular Nail Care and shaping of nails, a few common nail issues may arise that require treatment or prevention techniques: Brittle, peeling nails - This is often due to lack of moisture. Switching to a nail strengthener with proteins during regular use of hand cream can remedy this. Ingrown toenails - Applying mild antiseptic after trimming and soaking feet daily prevents ingrown nails by softening thickened areas. Seeing a podiatrist for severe cases may be needed. Fungal infections - Bacteria or yeast overgrowth under nails appears as white or yellow spots or thickening. Keeping areas clean and applying antifungal cream under doctor's guidance treats the infection. Hangnails - Avoid pulling or biting at loose skin edges and clip them with disinfected tools instead to prevent tearing. Ointment soothes inflamed skin. Discolored or stained nails - Baking soda or lemon juice gently scrubbed under nails with an old toothbrush removes stains by lightening or brightening. With diligent care tailored to individual needs, nails can maintain strength and beauty with few problems. Don't hesitate to see a doctor for persistent issues unresolved by self-care. Our nails deserve the best care to complement our appearance and well-being. Get more insights on this topic: Nail Care Global Demand and Consumption Patterns
The global facial tissue market has seen steady growth over the past decade driven primarily by increasing disposable incomes and spending habits across developing regions. Facial tissues have become an essential daily commodity for households around the world for hygiene and wellness purposes. Consumer demand for facial tissues remains robust especially in populous nations like China, India, Indonesia, and others in Southeast Asia which are major markets contributing to overall global volume sales. Per capita consumption of facial tissues in these countries is increasing at a much faster pace compared to developed Western markets indicating significant headroom for future market expansion. Global average per capita usage of facial tissues currently stands at around 11-12 sheets per day but consumption levels vary widely between high-income and developing countries. Raw Material Supply and Cost Factors The Facial Tissues sector is reliant on raw materials like virgin and recycled pulp which account for a major portion of overall production costs. Pulp prices globally tend to fluctuate based on supply-demand dynamics and macroeconomic conditions. Over the last year, tight supply of pulp due to sluggish manufacturing and transportation bottlenecks caused by the pandemic led to elevated pulp costs pressuring margins for tissue producers. However, pulp supply has improved in recent months with mill operations returning to normal levels. Looking ahead,tissue companies will need to proactively manage sourcing and pricing of pulp to maintain profitability as demand environment remains volatile. Apart from pulp,petrochemical-based inputs such as adhesive resins, binders and softening agents utilized in tissue manufacturing have also witnessed inflationary cost pressures. This has necessitated select firms to implement periodic price hikes to pass on increased raw material costs while sustaining adequate operating margins. Expanding Product Portfolio and Innovation To enhance brand loyalty and attract new customers within a highly competitive marketplace, tissue brands are broadening their range of product offerings beyond the traditional facial and toilet roll categories. Innovative product extensions now include wet wipes, biodegradable wipes, scented tissues, premium hybrid handkerchief/tissues, individually wrapped pocket packs and ultra-soft lotion infused variants targeted at self-care and wellness-focused consumers. Some market leaders have experienced increased sales momentum from premium tissue sub-segments that command higher unit pricing compared to basic facial tissues. Brands are extensively marketing the multi-functional capabilities and supposed wellness attributes of new value-added SKUs. Technological advancements in tissue manufacturing have also enabled production of ultra-thin yet strong tissues for portability along with options for consumers seeking eco-friendly natural fibers in their facial and other tissue products. E-commerce Uptick and Private Label Presence Changing demographic trends coupled with Covid expedited shift towards online commerce platforms have opened new avenues for tissue sales beyond conventional grocery retail channels. E-commerce portals now offer a wide assortment of facial care products from major brands as well as regional labels which have boosted both unit volumes and penetration rates of tissues into Tier II/III cities and semi-urban markets across many countries. Private label tissue offerings from leading discount chains and wholesale retailers have also gained popularity as a more affordable alternative challenging some premium consumer brands. While national brands still account for the lion's share of organized retail tissue sales, private labels have emerged as volume gainers capitalizing on price-sensitive customers, especially during temporary recessionary conditions. Key Regional Market Dynamics The global facial tissue market when analyzed on a regional basis presents interesting demand and supply side dynamics. North America and Western Europe remain lucrative yet relatively mature markets where tissue usage growth is modest. However, sales prospects are opportune in regions experiencing fast economic development and rising affluence levels. The Asia Pacific region excluding Japan collectively constitutes the largest facial tissue consumption territory as tissue penetration levels are still rising across populous middle-income countries. Meanwhile, Latin America witnessed steady sales increases supported by strong GDP expansion rates prior to the pandemic. The Middle East & Africa region also portends considerable future prospects for tissue categories as sanitization and hygienic habits become more entrenched among populations. Get more insights on this topic: Facial Tissue |
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