The Eyelash Serum Market will grow at highest pace owing to growing demand for voluminous eyelashes4/12/2024 The eyelash serum market comprises products that strengthen and condition lashes to make them appear fuller and longer. Eyelash serums contain ingredients like peptides, proteins, vitamins, and minerals that stimulate hair follicles and nourish lashes. They come in different forms like serums, gels, and conditioners that are applied to the lash line using an eyelash brush or fingertip. Eyelash serums help treat lash loss, thinness, and brittleness. They provide a natural-looking extension to lashes and enhance one's appearance without use of extensions, fibers or dyes. Growing preference for minimal makeup and rise in cosmetic procedures focusing on enhancement of natural features have fuelled demand for eyelash serums. The Global Eyelash Serum Market is estimated to be valued at US$ 1,365.7 Mn in 2024 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024 to 2031.
Market Trends One key trend in the Global Eyelash Serum Market Growthis the availability of plant-based serums. With rising focus on clean beauty, several brands have launched serums containing plant-derived peptides and extracts like coconut oil, jojoba oil, and berry extracts. These natural formulations are gaining traction among conscious consumers. Another trend is the development of multi-tasking serums. Products enriched with additional active ingredients like hyaluronic acid, caffeine, and biotin to hydrate, brighten and condition under eye area while strengthening lashes are growing in demand. Key Takeaways Key players operating in the eyelash serum market are Grande Cosmetics LLC., L'Oréal S.A., Skin Research Laboratories, Topix Pharmaceuticals, Inc., e.l.f. Cosmetics, Inc., Shiseido Co.,Ltd., Pacifica Beauty LLC, Athena Cosmetics, Inc., rapidlash, Ardell International Inc., JB LASHES, Replenix, LiLash, Rodan & Fields, Obagi Cosmeceuticals LLC., and Estée Lauder Inc. The demand for eyelash serums is growing owing to increasing preference for beauty products promising natural results without use of artificial treatments. Technological advancements have led to formulations containing ingredients like peptides, vitamins and botanical extracts that effectively nourish lashes from the roots, resulting in longer, fuller and darker lashes. Market Opportunities The increasing popularity of Korean beauty trends worldwide presents an opportunity for eyelash serum brands to launch serum-mask combinations. Eye masks soaked in serum can deliver deeper nourishment while providing relaxation. Additionally, leveraging the booming men's grooming industry, introduction of male-focused lash serums in subtle packaging could captivate new users. Focusing innovative marketing strategies on millennials and Gen Z through social media platforms also offers scope for market expansion. Impact of COVID-19 on Eyelash Serum Market Growth The COVID-19 pandemic has significantly impacted the growth of the eyelash serum market. During the initial lockdown periods imposed by various governments, the cosmetics industry witnessed a steep decline in demand and sales as consumers stayed indoors. This led to a decline in the demand for eyelash serums initially. However, as lockdowns were gradually lifted, the market started gaining traction again. The focus of consumers shifted towards self-care and personal grooming while staying at home during the pandemic. This renewed the interest of consumers in beauty and personal care products including eyelash serums. Many consumers also started working from home during the pandemic. Video conferencing became a daily activity for work and other purposes. This made consumers more conscious about their appearance on camera. Well-groomed eyebrows and eyelashes with the help of serums became important for virtual meetings and conferences. Some consumers also felt it lifted their morale and confidence to groom themselves while staying indoors for long periods during the pandemic. This factor drove the demand for eyelash serums in the post-COVID period. The eyelash serum market players also adapted to the changing consumer behavior and shift towards online sales and deliveries during the pandemic. Many brands offered special discounts, easy return policies and launched smaller trial packs for first-time users online. This helped regain consumer trust and revive the market demand. In the coming years, the market is expected to grow steadily backed by economic recovery, normalization of work routines and renewed focus on self-care in the post-pandemic era. Geographical Regions with Concentrated Eyelash Serum Market Value In terms of value, the eyelash serum market is highly concentrated in North America and Western Europe. Both regions collectively account for over 60% of the global eyelash serum market value currently due to high consumer spending power and awareness. North America, especially the United States, has traditionally been the global leader in the eyelash serum industry. Major eyelash serum brands first originated and established strong market presence in the US. American consumers are highly conscious about their appearance and personal grooming. The demand for eyelash enhancing products is further supported by the widespread availability of these serums through prominent retail channels and brands’ own websites in the region. Western Europe is the other major regional market, led by countries like Germany, France, United Kingdom, Italy and Spain. Similar to North America, European consumers also have high disposable incomes and focus on enhancing natural beauty through careful grooming. Social media influence has further popularized the cosmetic use of eyelash serums among European demographics. Strong brand presence of European Eyelash Serum manufactures also sustains market value in the region. Fastest Growing Regional Market for Eyelash Serum Industry The Asia Pacific region, specifically countries like China, Japan, South Korea and India, is poised to be the fastest growing regional market for eyelash serums during the forecast period. Rising affluence, westernization of lifestyles and influencer marketing are some key factors fueling the market growth in Asia Pacific. Large, rapidly expanding Asian economies are increasing discretionary spending on personal care and beauty products. The Asian eyelash serum industry is benefited by demographic dividends in the form of growing youth and working women population cohorts. Improvements in online shopping experience and easy product access through e-commerce are also contributing to higher eyelash serum sales across both rural and urban Asia Pacific markets. Overall, the fast market surge in Asia Pacific is expected to outpace other global regions in the eyelash serum industry during the upcoming years. Get more insights on this topic: Eyelash Serum Market
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